![]() The commercial broke during NFL games last weekend and will run across broadcast and streaming platforms. The song has always been a karaoke favorite of the team, so we knew which 'tell me whys' we wanted them to hit, and we still can't get it out of our heads." Der Gesangsdarsteller bemht sich, die Person. "We couldn't believe how emotional we all got-there may or may not have been tears in some eyes. Worum geht es in dem Text Der Songtext beschreibt eine gescheiterte Beziehung zwischen zwei Menschen. "The moment they stood in front of the camera, they rehearsed 'I Want It That Way' just to get the notes right, and we felt like we were getting serenaded on set," recalls Saatchi group account director Jen Brotman. Now I can see that weve fallen apart, From the way that it used to be, Yeah, No matter the distance. Yeah, bet they have some rad meetings at P&G alright. Verse Em C G You are my fire Em C G The one desire C You are D G Em D You are, you are, you are (I want it.) Chorus D Don't wanna hear you (say) D E Fm Ain't nothin' but a heartache D E Fm Ain't nothin' but a mistake D E A I never wanna hear you say Fm E A I want it that way Chorus D Tell me why E Fm Ain't nothin' but a heartache D. I guess we took it quite literally this time." At P&G during briefings, we often discuss the 'mind opening why' behind a product. "Since we are introducing a new category, the lyrics lent themselves to telling people why they need the product and the insight behind it. Plus, the song's "Tell me why" hook fits the brand message, right? "So, it aligned perfectly with our message." "We wanted a band that have a presence beyond nostalgia, and they are having a moment right now with multiple generations thanks to social media," Lobatón says. OK, that's clear-and fresh! But why BSB specifically? "And when we were looking for something that would resonate with our target, we realized there were certain pieces of vintage clothing that made sense, like band T-shirts." "In most cases, your favorite clothes are something you don't want to get rid of-specially not because of malodor," Daniel Lobatón, CCO at Saatchi NY tells Muse. In another video, the Backstreet Boys played their popular song I Want It That Way, and Malaika sang along, Tell me why Ain’t nothing but a heartbreak. But that BSB tour shirt doesn't smell like skunk anymore. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright. She was concert-ready in a black gunji and shorts. Even though their name remains the same, they’ve proved that the evolution from “boy band” to “man band” can result in pop bliss.Alas, no nods to Hanson. In 2020, they began hosting All I Have To Give Radio on Apple Music Hits. Olympia does not know right now that I am. Since Richardson’s return in 2012, Backstreet Boys have continued to tour and release albums. 14 hours ago &0183 &32 The tennis star shared in a new video that she held off on telling her 5-year-old, Alexis Olympia, she was pregnant for a very relatable reason. The 1999 follow-up Millennium was stuffed with hits that would help define turn-of-the-century pop, including the swaying “I Want It That Way” and the despairing “Show Me the Meaning of Being Lonely.” Black & Blue, released in 2000, maintained the Boys’ position in Top 40 royalty, with singles like the pulsing confessional “The Call” and the wide-eyed “Shape of My Heart.” Following a brief hiatus in the early 2000s, the group returned in 2005 with Never Gone, which featured a more grown-up sound that peaked on the crashing power ballad “Incomplete.” Richardson left the band the following year, but BSB soldiered on in the years that followed, releasing albums that showed off their still-strong harmonies, headlining cruises, and sharing a headlining slot with New Kids on the Block on the arena-filling NKOTBSB tour. album, Backstreet Boys, came out in August of that year. success came in 1997, when the sparkling ballad “Quit Playing Games With My Heart” established the quintet as teen idols their first U.S. ![]() That song was a hit in Europe, but their first taste of U.S. Nick Carter, Howie Dorough, Brian Littrell, AJ McLean, and Kevin Richardson began their career playing amusement parks and shopping malls around Orlando, FL, releasing their first single, the swaggering “We’ve Got It Goin’ On,” in 1995. Assembled in 1993, Backstreet Boys were primary in spearheading the Y2K boy-band revival with smooth harmonies, precision-grade pop songs, and pinup-ready looks.
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